It was the invitation to represent Singapore at the International Conference on Intangible Cultural Heritage at Kuala Lumpur that got me conceptualising much of my work on jamu as “Making jamu exciting again!“.
This tagline that guides my work from July 2025 follows the one that I had for Elefpi Learnscapes up to 2025 – Making studying simple and easy.
The paper I presented at the KL conference hosted by Malaysia’s National Department of Heritage, focussed much on the strategies that I have adopted to increase awareness and appreciation about jamu.
Part of my advocacy involves the idea of kitchen as pharmacy (2013), jamu beyond recipes (2024) and jamu as lifestyle (2024).
In June 2025, I have had the opportunity to share about Making Jamu Exciting (Yet) Again!. It was for this presentation that I presented the framework for safeguarding living heritage – Heritage-Practice-Prospects. As this was for a History of Medicine in Southeast Asia Conference, I added preliminary findings from archival research about jamu in the news.
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